For a company to send a clear message in world wide web is a challenge. Often companies use video or animation to make sure their message was delivered to people who visit their website. The PR department uses a lot of time and resources to create those materials with the hope of a better approach. But the main question remains, is this really the best approach?
In the digital age that people are bombarded with information and media through a massive variety of channels, often the simplicity is the key factor to success. The simple approach is more effective and efficient.
In character, in manner, in style, in all things, the supreme excellence is simplicity.
In Maxomedia (the company I work), I wanted to create a section of the website to show company’s message in more efficientand effective way.
The first attempt was to create a good video. After working for hours on the video, the message was still not loud and clear.
The second attempt was an animated character with voice over. This one was also a lot of work and it was not clear if it will work or not.
After a few days of try and fail, I went back and started again with simplicity in mind. The big issue was the variety of words. How shall we fit all those words nicely in one section that is attractive.
Here is the final outcome:
Final word:
Best way to attract users might not always be the most complex way. With simple animated text or good typography you can catch the user’s attention.